Racing Subsidiary Moves Headquarters To Norman

By David Page

The Journal Record

Boundless Motor Sports Racing plans to relocate its operation offices from Colorado Springs, Colo., to the corporate headquarters in Norman.

Several management and staff members will be relocating to Oklahoma. In connection with the transition, Bobby Hartslief, chief operating officer, who was based in Colorado Springs, was "relieved of his duties with the company," Boundless said in a press release.

Shane Carson, race event promoter and sprint car driver with more than 27 years of industry experience, was named vice president of race operations.

Boundless, founded in January 2004, operates as Dirt Motor Sports, a sanctioning body for sprint, late-model and modified dirt track car racing.

The consolidation of operations to the Norman headquarters is part of the strategy to streamline operations and administrative functions, and better position the company to effectively manage its growth, said Joe Dickey, chief administrative officer.

"We're confident that the relocation of the operations office to Oklahoma will enhance the company's level of communication and performance with our team owners, drivers, promoters, track owners, sponsors and most importantly, our dedicated fans," Dickey said. "We will strive to make this a seamless transition that will positively affect every aspect of our business."

On Thursday, Boundless closed up 35 cents, or 7.8 percent, at $4.85 in over-the-counter bulletin board trading.

Boundless also has completed the purchase of Volusia Speedway Park near Daytona Beach, Fla. Volusia Speedway Park has seating for nearly 10,000 fans.

"Volusia Speedway Park is an important acquisition for Dirt, continuing our commitment to acquire selected racing facilities to complement our national World of Outlaws touring series and our national and regional dirt racing sanctioning bodies," said Brian Carter, chief financial officer. "Volusia Speedway Park is recognized as the Southeast's premier dirt track facility."

Several of Volusia's events are scheduled to complement NASCAR races at the Daytona Speedway.

Boundless owns three other tracks - Rolling Wheels Raceway Park in Elbridge, N.Y.; Lernerville Speedway in Sarver, Pa.; and Cayuga County Fair Speedway in Weedsport, N.Y.

"We have a committed institutional investor base that supports Dirt's long-term business strategy, as demonstrated by this additional $4 million funding," said Paul A. Kruger, chairman and CEO. "This acquisition is a major step in our operating plan to build revenue drivers by running events at Dirt-owned facilities."

Dirt MotorSports operates the World of Outlaws Sprint Series broadcast on the Outdoor Channel, the World of Outlaws Stacker 2 Late Model Series broadcast on the Speed Channel and the Dirt Modified Series.

David Page is the special projects editor of The Journal Record. You may reach him by phone at 278-2850 or by e-mail, david.page@journalrecord.com.